The American Medicine Chest Challenge
National Youth Anti-Drug Media Campaign
The National Youth Anti-Drug Media Campaign has created a series of TV commercials to prevent and reduce youth drug use. Under the management of the Office of National Drug Control Policy, the Campaign is a strategically integrated communications effort that combines advertising with public communications outreach to deliver anti-drug messages to America’s youth, their parents, and other influential adults.
Is a public awareness campaign designed to educate parents about the health and safety risks of serving alcohol to teens as well as the legal ramifications in New York of permitting alcohol to be consumed in their home by anyone other than their own child, even with the other parents’ permission.
The "Parents Who Host" campaign runs each year from April through June during Prom and Graduation season when underage drinking parties are more prevalent. The intent is to reach parents and other adults with this important message through different methods across the community.
The campaign was developed by Drug-Free Action Alliance in 2000. www.drugfreeactionalliance.org For a recent article about the legal consequences for adults serving liquor to minors, see Teen drinking leads to crackdown on 'cool' parents. A Few Facts about Underage Use of Alcohol:
Our youth are exposed to both risk and protective factors. Research has shown that minimizing the risk factors and maximizing the protective factors helps to reduce substance use.
These are also known as assets or conditions that buffer youth from exposure to risk by either reducing the impact of the risks or changing the way that young people respond to risks.
Conditions that increase the likelihood of a young person becoming involved in drug or alcohol use.
Parents, neighbors, siblings, friends and any residents who want to anonymously report a party forming at a local golf course, in the woods, on the trails, or at a house where there is no apparent adult supervision, can call this completely anonymous hotline; the police will respond.
The hotline is a tri-municipality service. Persons spotting a potential problem in the Town of Mamaroneck or Villages of Larchmont or Mamaroneck can call (914) 381-6103.
You won't be ruining a teen's future; you might be saving a life. Program this number into your cell phone today . . . and your teen's cell phone too! Kids become uncomfortable when they find themselves at parties where things are getting out of hand, and often don’t know what to do about it. Having this number can give your teen a way to quietly and anonymously do the right thing and call for help.
It’s time to change the trends in our community. If you observe or know of stores selling cigarettes, beer or alcohol to minors, or know of a party where teens are using these things, please call this hotline. Let's keep our eyes open and our kids safe.